YOUR TRUSTED MARKETING PARTNER

Your Brand, Our Expertise – Building Legacies Together.

WELCOME TO FRIENDS AND COMPANY

About Us

Friends and Company sets the standard for marketing excellence in Memphis. We are a team of expert marketers specializing in copywriting, email marketing, media relations, and event marketing.

Our mission is to cultivate the talent of digital natives through hands-on experience and education, driving growth and innovation for local businesses.

#DOTHEWORK #FINISHTHEWORK

Our Vision:

We aspire to be the leading force in transforming Memphis’s business landscape through strategic and innovative marketing solutions. Our vision is to cultivate a community where every business thrives with the power of strategic marketing, and young professionals excel as future marketing leaders.

Our Approach

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Our Approach 〰️

At Friends and Company, we pride ourselves on using advanced tools and technologies to deliver the best results for our clients. Transparency is key to our operations, and we want you to know exactly how we work to support your business.

We proudly use the sophistication of AI to support our clients’ fast-paced needs. We don’t rely solely on it; we blend technology with spontaneity and improvisation – professionals and technology, brains and computers. This innovative approach ensures we stay sharp and deliver the best results for our clients.
We are an Apple and Google company. This means we leverage the best of both worlds to ensure seamless operations and top-tier service delivery. Our team uses Apple devices for their reliability and performance, and we integrate Google’s powerful suite of tools for efficient collaboration and communication.
At Friends and Company, we operate in a virtual-first environment, enabling us to be agile and flexible in meeting our clients’ needs. This approach allows our team to work remotely from various locations while staying connected and productive.
In addition to our external tools, we have a robust internal technology stack that helps us support and streamline our business processes. This includes project management software, CRM systems, and other specialized tools tailored to enhance our workflow and productivity.
We believe in a collaborative and transparent work environment. Our use of advanced technology is designed to facilitate this, ensuring that our team can work efficiently and effectively, both internally and with our clients.

Our Core Services

Social Media Marketing:

At Friends and Company, our Social Media Marketing service goes beyond just posting content. We create and implement customized social media strategies that captivate your audience and foster genuine engagement. Our dedicated team of experts handles every aspect of social media management, including:

Content Creation: From eye-catching graphics to engaging videos, we produce high-quality content that aligns with your brand's voice and vision.
Community Management: We actively engage with your audience, respond to comments, and build a loyal community around your brand.
Performance Monitoring: Using detailed analytics and reporting, we track the success of your campaigns, providing insights and data to ensure a high return on investment.
Strategic Growth: Our goal is to transform social media into a powerful tool for your brand's growth and customer connection.

Our team creates social-first campaigns and extends larger brand campaigns into the social media world. Our team lives and breathes all aspects of social media, staying attuned to current trends and conversations. We interpret these trends into creative and compelling advertising that resonates with your audience. Our diverse backgrounds in copywriting, art direction, filmmaking, and social media creation allow us to bring a wealth of experience and creativity to every project.

Let Friends and Company elevate your social media presence and help you achieve your business goals with our comprehensive and results-driven approach.

- Increased brand awareness and online presence
- Enhanced audience engagement and community growth
- Higher conversion rates and customer acquisition
- Detailed insights and performance analytics
- Consistent and cohesive brand messaging
Starts at $7,500 per month
Ongoing monthly service
1. Initial Consultation: Understanding your brand, goals, and audience.
2. Strategy Development: Crafting a customized social media strategy.
3. Content Creation: Developing engaging and visually appealing content.
4. Community Management: Engaging with your audience and managing interactions.
5. Performance Monitoring: Analyzing results and optimizing strategies based on data.
- Expertise in crafting tailored strategies
- Focus on measurable results
- Comprehensive management from content to analytics
- Engagement-driven approach
- Commitment to brand consistency

Email Marketing:

Email Marketing Services

At Friends and Company, our Email Marketing service is designed to help you connect with your audience in a meaningful and impactful way. We create and implement customized email campaigns that not only capture attention, but also drive conversions. Our comprehensive approach includes:

Beautifully Designed Emails: Crafting visually appealing emails that reflect your brand’s voice and aesthetics, ensuring your message stands out in crowded inboxes.
Precise List Segmentation: Targeting the right audience with tailored messages to maximize engagement and relevance.
A/B Testing and Optimization: Continuously testing different elements of your emails to identify what works best, refining strategies to improve performance.
Detailed Analytics and Reporting: Providing in-depth insights into your campaigns' performance, enabling you to make data-driven decisions that enhance your marketing efforts and boost your bottom line.

Drawing inspiration from top-tier email marketing practices, we bring a creative and strategic approach to every campaign. Let Friends and Company elevate your email marketing, turning it into a powerful tool for driving engagement, conversions, and brand loyalty.

- Increased open and click-through rates
- Higher conversion and sales rates
- Enhanced customer retention and loyalty
- Detailed campaign performance analytics
- Personalized and targeted email content
- Cost: Starts at $2,500 per month for 3 emails per month.
- Minimum: 3-month commitment required
Ongoing monthly service
1. Initial Consultation: Understanding your audience and marketing goals.
2. Campaign Planning: Designing customized email campaigns.
3. Content Creation: Crafting compelling and visually appealing emails.
4. Execution: Sending out campaigns and managing delivery.
5. Performance Analysis: Analyzing results and optimizing future campaigns.
- Expertise in email design and strategy
- Focus on personalization and targeting
- Comprehensive campaign management
- Data-driven optimization
- Commitment to driving conversions

Event Marketing:

At Friends and Company, we specialize in Event Marketing that creates memorable and impactful experiences for your audience. Our team of creatives, designers, event managers, and producers work together to bring your brand to life through exceptional event experiences. From strategic planning to promotion across various channels, we ensure maximum reach and engagement for your events. Our services include:

Onsite Social Media Coverage: Capturing live moments and engaging with your audience in real-time to boost event visibility.
Post-Event Content Creation: Producing high-quality content that highlights the success and impact of your event, keeping the conversation going long after the event has ended.
Comprehensive Coordination: Managing all event logistics to ensure a seamless and well-executed experience.

Our team works collaboratively with you to humanize your brand through both real and virtual events, experiential campaigns, and digital experiences. Whether it’s a product launch, corporate event, or community gathering, our event marketing expertise ensures your event is a resounding success, leaving a lasting impression on attendees and achieving your marketing goals.

As designers, we ensure that the creative vision is carried from concept through execution for your most high-profile events and experiences. Let Friends and Company transform your events into unforgettable experiences that drive engagement and brand loyalty.

- Increased event attendance and participation
- Enhanced brand visibility and reputation
- Memorable experiences for attendees
- Comprehensive coverage and content creation
- Smooth and successful event execution
Starts at $5,000 per event. Event Production budget should be a minimum of $15,000.
Project-based, depending on the event timeline.
1. Initial Consultation: Understanding the event goals and target audience.
2. Strategic Planning: Developing a comprehensive event marketing strategy.
3. Promotion: Utilizing various channels to promote the event.
4. Onsite Coverage: Managing onsite activities and social media coverage.
5. Post-Event: Creating post-event content and analyzing event success.
- Expertise in event marketing and promotion
- Focus on creating memorable experiences
- Comprehensive event management
- Effective use of multiple promotion channels
- Commitment to event success

Need Strategic Guidance Without the Full Agency Commitment?

Business Buddy Consulting

For business owners who are not quite ready to outsource to an agency but need expert support, our Business Buddy Consulting service is the perfect solution. Consider your Business Buddy a mini CEO for your business. At Friends and Company, our Business Buddy Consulting service offers expert guidance and support tailored to your specific needs.

- Comprehensive business roadmap
- Strategic marketing and operational improvements
- Tailored technology recommendations
- Long-term business support and guidance
- Achieving business goals and growth
$195 per hour for the initial session, ongoing support starts at $3,500 per month.
Initial consultation (1-2 hours, minimum of 5 hours)
- Initial Consultation: In-depth session to understand business challenges and opportunities.
- Roadmap Development: Creating a detailed business roadmap.
- Application Process: Invitation to apply for ongoing support based on initial session outcomes.
- Executive-level strategic support
- Personalized and tailored business advice
- Comprehensive approach to business growth
- Long-term partnership and support
- Commitment to achieving business objectives

Our Methodology

At Friends and Company, we see ourselves as an extension of your business, not a replacement. Even though we are an outside agency, our goal is to be so aligned with your internal company culture, initiatives, objectives, and priorities that we become one band, one sound.

We strive to work seamlessly with your team, ensuring that our efforts reflect your brand’s voice and values. Our role is to support and enhance your business, not take it over. By deeply understanding your business, we can provide the best possible service that complements your existing operations to amplify your success.

Our friendly, professional, collaborative, and easy-to-understand approach ensures that we not only meet your expectations but also help you achieve your goals through cohesive and integrated strategies.

White Glove Onboarding:

At Friends and Company, we believe that a successful partnership starts with a strong foundation of understanding and alignment. That’s why all of our services come with a 30-day white-glove onboarding support period. This initial phase is designed to ensure a seamless integration and to set the stage for a successful collaboration.

After the white glove onboarding period, we will assess your needs and develop Standard Operating Procedures (SOPs) specific to your account to determine the best way forward. Depending on your internal organization’s chain of command, we may continue to provide text message support at a monthly additional fee for a select group, ensuring efficient and effective communication.

30-Day Business Review

Additionally, we require a 30-day face-to-face, in-person meeting 30 days after the first payment. This meeting is crucial for us to ensure that we are fully aligned with your business goals, culture, and expectations. It provides an opportunity for both parties to evaluate the partnership and ensure that we are the right fit for each other.

We value transparency and honesty in our relationships. During this meeting, we will assess our working relationship. If either party feels the collaboration is not the right fit, we will respectfully and amicably part ways. Our goal is to provide the best possible service and support, and sometimes, that means recognizing when a partnership may not be mutually beneficial.

We are committed to your success, and we believe that clear communication and alignment are key to achieving it. Thank you for considering Friends and Company as your marketing and communications partner. We look forward to working together to achieve your business goals.

Communication Styles

At Friends and Company, we believe in creating seamless and effective communication channels to ensure the success of our partnership. To ensure effective collaboration, we recommend the following communication methods, listed below, in order of preference. By following these communication methods, we can maintain clear and efficient interactions, ensuring that our partnership is productive and aligned with your business objectives.

Emails: Best for detailed information, project updates, and documentation. They allow for clear, written communication that can be easily referenced.
Video Conferences (Google Meet): Ideal for face-to-face meetings. Useful for presentations, collaborative discussions, and visual demonstrations.
Telegram Communication: Useful for quick updates and coordination in a group setting. It provides a platform for both instant messaging and document sharing.
Phone Calls: Ideal for discussing complex issues, brainstorming sessions, and immediate feedback. Calls provide a personal touch and ensure clarity through real-time conversation.
Text Messages: Useful for quick, urgent updates and coordination. After onboarding, text message support can be continued for a select group at an additional fee.
In-Person: As Needed and Determined by our CEO and COO.

After the 30-day white-glove onboarding period, each client will receive a branded Friends and Company email address. This email will follow the format: businessname@withfriendsandcompany.com.

Key Benefits:

Direct Communication: This email address will route all communications to the internal resources assigned to your account, ensuring that your messages reach the right team members promptly.
Unified Team: It reinforces the idea that we are an extension of your business, working together towards your goals with a unified front.
Efficiency: Streamlined communication helps manage tasks efficiently and keep everyone on the same page.
Professionalism: Having a branded email address adds a layer of professionalism to our interactions, demonstrating our commitment to your business.

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